The work of Carl Bender’s design studio, Okay, holds far more merit than its name implies. Having a strong sense of narrative, he creates distinct and memorable brands by integrating his client’s stories into his designs. I’m especially fond of his work for Bender’s Whiskey Co. Inspired by the company’s location on San Francisco’s Treasure Island, the whiskey’s quirky illustrative packaging pays homage to the island’s nautical history and the swashbuckling sailors who have spent time there.

 

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