Frameline Identity by Mucho

Mucho builds Frameline’s mark from two white letterforms on a blue field. An F sits at one corner, a hooked stroke at the other, cut with the same flat terminals.

In motion the letters drift across the blue, then settle into a thick blue card. On grey and white surfaces the geometry holds at every scale.

Mucho runs small offices in Europe and the United States. Frameline is a film festival, so the identity has to carry on screen and in print.