Vitra Packaging Design by BVD

BVD is a cre­ative agency based in Stock­holm, Swe­den work­ing with clients rang­ing from local place iden­ti­ties to big multi-national brands. Their client-participatory ser­vices revolve around their effec­tive and ele­gant Sim­plify to Clarify-process, made to min­i­mize the blur and max­i­mize the impact of a brand, ser­vice or prod­uct. This is the secret recipe behind all of their suc­cess­ful cases.

“After years of qui­etly admir­ing Vitra’s excep­tional range of fur­ni­ture and inte­rior acces­sories, we finally got the oppor­tu­nity to cre­ate their new pack­ag­ing con­cept. From the sim­ple sat­is­fac­tion of func­tion­al­ity, dura­bil­ity and the beauty of Vitra’s soul, we secured the syn­er­gies between the Vitra brand, their design­ers and the envi­ron­ment to add some­thing special.”