“We first met Sweet Virtues after an interview on BBC Radio London. Carey sounded like an inspirational figure selling her great new superfood product. When we checked it out online, the two, Carey and her brand, weren’t singing from the same chocolate wrapper. We made a call and after a little arm twisting we convinced Nutritious Delicious (as they were then known) to re-think it all… A year later they were winning all sorts of awards.”

IWANT is creative branding & communications agency based in East London since 2003. They work closely with their clients to create work they can all be proud to be a part of. They specialise in creating brands, art direction, packaging, environments, digital, illustration and image making. Whether working with a national institution, global brand or a start-up they employ the same principles and ethos of functional beautiful design, bursting with personality that engages and excites, achieved through conceptual thinking, discourse and hard work.