Cradle Identity by Matthew Hancock
“A brand identity system for Cradle, a London-based design consultancy that specialises in helping organisations to grow.”
Matthew Hancock is an independent creative working with identity, print, digital, and environmental design. He possesses a sharp aesthetic judgement and fierce critical facility, combined with the ability to quickly generate strong, original concepts. He has worked with a variety of unusual clients and agencies, which has given him a highly adaptable and transferable skillset. This leads to elegant and considered design solutions, free of visual cliché. He is driven above all to create, craft, and communicate.