“One of Canada’s top chefs was re-launching his restaurant, from the space to the menus. A new identity was needed to tell his story. Inspired as much by +tongtong’s marriage of organic elements and contemporary materiality as by Chef Lee’s philosophy of cooking, the identity reflects the essence of what good food is about and the elements that come together to create a memorable dish. Imagery has a raw sensuality and sense of craft that mirrors Chef’s deep love of food, while texts give voice to his sense of playfulness and the restaurant’s spirit of conviviality.”
Blok is a design studio specializing in brand identities and experiences, packaging, exhibit design, installations and editorial design. Since 1998, they’ve been doing what they love, which is collaborating with thinkers and creators, companies and brands, from all over the world, taking on projects that blend cultural awareness, their love of art, and their belief in humanity to advance society and business alike.