from author website:
Urban Attitude is a novelty gift store with a long-standing cult following in Melbourne. With new owners and an intention for retail expansion nationally, FOD were commissioned to undertake an extensive re-brand and retail strategy to create a differentiated and memorable retail experience for the future. Collaborating with HASSELL, the new flagship store has now opened in Brunswick Street, Fitzroy. FOD also developed a suite of collateral and signage, which included lenticular cards, optical patterns, online games, streetscape flags and illuminated signage.