Rebranding of Woobbee by Sciencewerk

Woobbee’s rebrand sits on a flat lay of bright yellow. A long envelope is covered in a fine dot pattern, and white stationery carries the lowercase woobbee wordmark beside a solid yellow circle.

The business cards are off-white, each printed with the same yellow bubble and a fan of dashed lines. Names and contact details sit in small grey type, and the backs repeat a set of yellow patterns: waves, triangles, dots and stripes. A black speech-bubble pin and printed ribbon finish the set. Sciencewerk, a studio in Surabaya, made the identity.