“Sally Beauty’s re-design introduces a new approach for the brand formalising its graphic communication at a regional level. The project evolves the current identity with components based on the existing international branding parameters. Our engagement results in a timeless brand fitting any style without under-appreciating its uniqueness. We included a series of textures, produced with a lipstick, accompanying typographical arrangements applied to different materials. Condensed typographies appear in a game of hierarchies and sizes reinforcing the casual and fun brand personality.”
Anagrama is an international branding, architecture and software development firm with offices in Monterrey and Mexico City. They create the perfect balance between a design boutique and a business consultancy, from focusing on the development of creative pieces with the up most attention to details, to providing perfect solutions based on the analysis of tangible data.