Parametro Studio is a design studio based in Monterrey Mx and Mexico City, specialized in creative strategy, branding, digital media and architecture. It’s all about becoming something new and iconic.
“Hula del Hawaii, named after the Hula girls, is a fresh & tropical restaurant located in San Pedro Garza Garcia. The brand includes graphic elements such as gradients and a colourful palette that reminds us of the beautiful Hawaiian sunsets. We also created an abstract iconography set to embrace the natural foliage & the sea waves. For the logo we used a vintage script reminiscent of old California hotels and a set of old illustrations to recreate the traditional Hawaiian feeling, yet fresh and modern at the same time.”