“The client came to us seeking an energetic and modern identity with a strong foundation to compete with international brands, without compromising its purpose. Our creative solution makes use of bright neon colors that relate directly to the sports world. The word mark uses sans-serif typeface to keep reinforcing this relationship, accompanied by a torch inspired monogram.”
Parametro is a design studio based in Monterrey Mx and Mexico City. They are focused on graphic design, branding, web design and print design.