Upton Belts Branding by Wedge & Lever

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“In 2014, a fashion-minded group of entrepreneurs asked us to build a brand from the ground up after determining that white space existed within the belt market. After our own analysis, we determined that an online-exclusive brand would ensure an American-made, premium product with an edge on pricing. We also determined that fit would be critical to our competitive advantage.

Wedge & Lever is an independent, multidisciplinary, design studio based in San Diego, California. They are focused on art direction, graphic design, print design and branding.



Posted by - Last modified on March 13th, 2022 at 1:50 pm