“Simple product offering called for a simple solution. Better yet, a clever solution. Taking a step back from our initial concepts we quickly realized the opportunity the name held, which was not immediately obvious — coffee + donuts are located right in the middle of the company name. Running with this discovery, we engineered a crisp brand identity with a tongue in cheek personality, carefully considering each brand extension.”
Founded in 2011, One Plus One is a multi-faceted creative studio. Their vision is to create innovative work for innovative clients. They strive to deliver a focused experience informed by clear-cut business objectives and honest discussions. They aim to provide value, and they aspire to create solutions that are both polished and pragmatic, speaking directly to their intended audience.