“Daniel came to Underline wanting a bold identity reminiscent of 1970s film titles and The Muppet Show. We reworked these influences to create a contemporary identity and colour palette that parallel Dan’s style of photography and playful, exuberant personality. The high gloss finish and spot matte varnish on the accompanying promo work with irreverent copywriting to invite potential clients to join in on the fun.”
Underline Studio is a multi-disciplinary graphic design agency based in Toronto, Canada. They have gained international recognition for creating clear and thought-provoking design solutions for clients from a wide range of sectors. Their services include the art direction and design of visual identities, publications, advertising and marketing materials, books, packaging, and interactive and motion graphics.