Nifty – 50

Socio Design’s Nifty—50 asked 50 creatives to interpret one word: Money. The fifty posters were printed as an edition of one. Two of them sit side by side here and take opposite routes.

The first sets a gold egg on hot pink, single letters spaced around the edges. The second view stacks 10, 5000, 20, 2 and 50 in pink and lilac ornament against one fat looping script letterform on pale peach.