Koichi Sato’s ‘Conversation With Landscape’ Poster

Koichi Sato’s Conversation With Landscape, from 1983, is one of the posters that made his reputation, and it holds up because the idea is doing all the work — image and type in a single, unresolved exchange that invites you to keep looking.

It is the kind of design that looks inevitable in hindsight, which is the most expensive thing a poster can look.