Vitra packaging design by BVD

BVD designed the packaging for Vitra. Kraft cardboard does the work: a drawn outline of the product on the box front, the Vitra wordmark set small in a corner, and, on some cartons, a blue starburst or a green print pattern.

The range is photographed together on a grey floor: stacked boxes, small cartons, a white tote bag with a green disc, a cushion, a table lamp and a black bird. A second view lines up four boxes in a row, one of them open with an instruction sheet folded inside.

BVD is a creative agency in Stockholm. Its clients run from local place identities to multi-national brands.