branding/identity

Birchbox Gift Cards by Mary Rabun

Mary Rabun designed a set of gift cards built on a single repeated mark. Each white card carries thin dotted lines that converge on a small diamond at the centre, and inside the diamond sits a tiny icon.

The diamonds change colour across the set: green, pink, blue, cyan, all against the same blue background. Stacked, the cards read as a white block with a coloured edge.

Rabun is a graphic designer from Georgia who now lives in New York. She worked on print and packaging at Birchbox before joining Communal Creative. The cards are restrained and exact.

Birchbox Gift Cards by Mary Rabun