So Blue Magazine Design by Pablo Abad

So Blue is a biannual magazine on fashion, beauty and healthy living. Pablo Abad is an independent graphic designer and art director in Madrid, and the design is his.

The cover is white with a single photograph: a model in pale clothes against a blue backdrop, framed inside a blue rectangle. The masthead is blue, set in a lowercase serif, and the page edges are yellow.

The contents spread carries no images. Entries run in blue with page numbers attached to each line, and the same blue carries the index, the folios and the section number.