Book Design for Paloma Wool by Querida Studio

Paloma Wool built its following on a deliberately understated, almost anti-fashion aesthetic, so its first-year book had to feel like an object rather than a catalogue. Querida, the Barcelona studio, answered with a compact volume that treats the label’s first twelve months as something worth archiving properly.

The studio’s range explains the discipline on show: Querida works across design and art direction for a client list that runs from Inditex and Estrella Damm to the Barcelona City Council and Fundació MACBA. For Paloma Wool they kept the register low and the typography exact — a book that reads as a keepsake first and a marketing exercise second, which is exactly what a young label’s anniversary object should be.

More from the studio: querida.si.