Branding for Kunsthalle Bozen by Studio Mut

Studio Mut turns one word into an identity. KUNSTHALLE is set in heavy condensed capitals, stacked and cropped across posters until the name reads first as texture and then as a word.

A solid red disc breaks the black lettering — the only colour in the system. On the cards and letterhead the stacked wordmark sits above the Bolzano address and contact details.

Studio Mut is based in Bolzano. Kunsthalle Bozen was founded by artist Cornelia Lochmann and collector André Simonow, and wants to become a centre for hedonism and beauty, connecting the city to the rest of the world.