Urban Attitude – Fabio Ongarato Design
A long white light box sits on a dark, painted wall. It carries the name Urban Attitude in heavy black capitals, with a circled monogram at the end. Everything else in the frame is dark.
A second sign hangs inside a frame of green and blue steel beams. It reads KITCHEN in plain black capitals on a lit white face.
Urban Attitude is a novelty gift store in Melbourne with a long-standing cult following. New owners plan a national expansion, and the store turned to Fabio Ongarato Design for the identity.
