Practee: a dental brand identity by Mayra Monobe

Mayra Monobe designed the identity for Practee, a dental practice. The system runs on pastel cards, one line of copy to a card: All people smile in the same language, Teeth are always in style, Smile, it’s contagious. A smaller line under each repeats the phrase in another language.

The cards reappear in a flat-lay of collateral on beige: a black box marked Happy Brushing!, a bottle, a tube, a pen, letterhead, business cards and a booklet.

Monobe was born in Sao Paulo and graduated from the Billy Blue School of Design in Sydney. She holds a Master’s and works as a graphic designer and illustrator.