Masala Weltbeat Festival Branding by Hardy Seiler

The cover carries one word, stacked: PROGRAMM, set in white caps and cut through by overlapping shapes in pink, red, green, yellow and black. A blue roundel at the foot holds the facts — Masala Weltbeat Festival, 15. bis 28. Juni ’17, Hannover.

Bureau Hardy Seiler was invited to pitch a new identity for the festival, a celebration of contemporary and traditional world music that sets out to arouse curiosity about the cultures it programmes.

The cards that come with it hold the same black ground and run through yellow, red, purple, mint and pink. The type stays small and the colour carries the page.