Poster Series “It is what it is” by Linus Lohoff

Poster Series »It is what it is« – Self publication of Linus Lohoff

“This series of posters depicting abstract photo Illustrations with the formal means of form, color, material and light represents my profession of art direction and photography. »It is what it is« removes all contextual meaning, trying to stand on their own and allowing the spectator to place their own thoughts onto it, if they so wished.”

Linus Lohoff is an art director and photographer currently based in Barcelona. He has been working in the photo team of the fashion label Peek&Cloppenburg and freelancing as a graphic designer for several agencies.


Poster Series »It is what it is« – Self publication of Linus Lohoff