art direction — VISUALOUNGE

For The People: Branding for Start-Me-Up Labs

For The People branded Start-Me-Up Labs with light boxes, steel frames and posters for a start-up with no brand budget.

James Fitzgerald's identity for singer Thandi Phoenix turns her name into a circular mark carried onto a record sleeve.

Sagmeister & Walsh rebranded MILLY's advertising with a campaign built on stark typography and saturated colour.

Aloof's book for Gloria Cortina refuses the design monograph as brand exercise — circling the work rather than illustrating it.

Vrints-Kolsteren sets 'arte' in lowercase black geometric type on white cards, with the Antwerp address block set uppercase on the reverse.

Underline Studio's identity for the Art Museum in Toronto: cropped type on cards in orange, teal, purple and blue.

Avant Post's identity for AM is an orange circle around an A with an M beside it, set small on dark brown and white cards.

Andrés Requena builds the Maria Moreso identity around one word: white and coral cards, the phrase 'More is more', a coral line drawn into an M.

Bunch gives Johnny Roxburgh a bold two-line wordmark on mint and a white book whose cover type sits in a square turned 45 degrees.

Querida Studio's identity for Ölend, a Barcelona brand making handmade backpacks, pairs a navy serif wordmark with bare, shadow-led product shots.

Underline Studio gave Toronto still life photographer Jodi Pudge a wordmark, a circle-held monogram and a black and orange stationery system.

Officemilano's Write Sketch & Super! notebooks come in four sets of two A6 books, pairing a plain colour cover with a geometric one.

Underline Studio's identity for Daniel Ehrenworth splits his name across yellow cards and one coral card, in a loud 1970s palette.

Upton's white belt boxes carry the name small and a black diagonal strip, with the same black-and-white restraint repeated on a folded band.

Linus Lohoff's It is what it is posters use form, colour, material and light as photo illustration, numbered and stripped of context.