Thandi Phoenix Branding by James Fitzgerald

James Fitzgerald has worked as a freelance designer at studios across Sydney since early 2014. This entry shows his identity for the singer Thandi Phoenix.

The main mark is the name itself: white capitals arranged in a ring on a black field, each letter tilted at its own angle, so the ring has to be read around rather than across.

It travels onto a record sleeve, a white square with the title COME AROUND above and the artist name below a marbled image in blue, black and peach. The same artwork is printed on the record label.