Upton Belts Branding by Wedge & Lever

“In 2014, a fashion-minded group of entrepreneurs asked us to build a brand from the ground up after determining that white space existed within the belt market. After our own analysis, we determined that an online-exclusive brand would ensure an American-made, premium product with an edge on pricing. We also determined that fit would be critical to our competitive advantage.”

Wedge & Lever is an independent, multidisciplinary, design studio based in San Diego, California. They are focused on art direction, graphic design, print design and branding.