Mita Chocolate – Visual Identity System by Moniker

Mita needed a system that could carry a lot of information without shouting. The answer is colour: each bar gets its own, from lime to magenta to purple, and the type stays small and white on top of it.

Pattern does the rest. Every box takes a different white line motif — a sunburst on the orange, a star on the blue, chevrons on the green — and the monogram repeats at the same size each time. The lime pack states the origin plainly: 75% Cacao, Chocolate Artesanal, Piura in Peru, and Tauramena in Casanare, Colombia. Moniker built it.