For The People: Branding for Start-Me-Up Labs
For The People branded Start-Me-Up Labs with light boxes, steel frames and posters for a start-up with no brand budget.
Archive
visual identity
63 curated projects tagged in visual identity.
Rivertown Lodge Branding by Ro&Co
Rivertown Lodge's identity by Ro&Co skips hotel clichés and builds from classic camping textures — tent canvas, enamel dishware, woodland patterns.
Café Formiga
Café Formiga is named for the Portuguese word for ant, a pun on the joke that ants are good for sight.
Bente Tattoo Studio ®
Bente Tattoo Studio ® was founded in July 2018 by tattoo artist Bente Berg, with identity work by Matheus Gomes.
Collected Coffee Branding by Fivethousand Fingers
Fivethousand Fingers designed the Collected Coffee identity, a white and navy system that names a single farm.
HULA Branding by Parametro Studio
Parametro Studio's HULA branding puts a script wordmark and palm tree motif on matchboxes in pink and yellow.
Studio Branding & Swag by Franklyn
Franklyn is a creative studio applying a boutique approach to branding and swag for global brands and startups.
Pop & Pac: Branding for The Penny Drop Cafe
Pop & Pac built The Penny Drop's café identity from a single pun: pennies falling from the tax office above.
Milly Advertising Rebrand by Sagmeister & Walsh
Sagmeister & Walsh rebranded MILLY's advertising with a campaign built on stark typography and saturated colour.
STÓR Branding by Socio Design
Socio Design built STÓR a grid-based labelling system, printed on unbleached recycled card and shared across every menswear staple.
Branding for Michael Elliott by Six
Six sets Michael Elliott's name in lowercase orange and carries the palette through cards, brochures and posters.
Sonja Kreuzburg Branding by Sascha Bente
Sascha Bente's identity for Sonja Kreuzburg: a teal-to-peach gradient, a serif, and her initials worked into a pair of scissors.
Posters by Pineum studio
Pineum's Warsaw posters play with photographic imagery, type and colour, sitting between the gallery and the street.
Studio Stationery by Studio Una
Studio Una, based in Germany, aimed for flexible, high-quality stationery with a pleasant touch, in various printed materials.
Kitchen Budapest Branding Concept by de_form
Eniko Deri and Nora Demeczky run de_form, a Budapest studio known for art direction, branding and editorial design.
Ortolan’s Branding for Kennedy Nolan
Ortolan refined rather than replaced Kennedy Nolan's identity, contrasting a bold mark with delicate typography.
Branding for Sally Beauty by Anagrama
Anagrama rebuilds Sally Beauty in one colour at a time: red bags, red and white cards, a silver name and a dry brushstroke across the small print.
Branding & Packaging for Mister by Brief
Brief gives Mister a blue pentagon on white cups, jars and a coaster, plus a pair of cards in blue and white.
Branding & Packaging for Sweet Virtuees by IWANT
IWANT pushed Nutritious Delicious, later Sweet Virtues, to rethink the whole brand; a year later it was winning awards.
Branding & Packaging for Sugar Ants by ONNO
ONNO centres Sugar Ants on a line-drawn ant and prints a hamster in a wheel across a white t-shirt.
Cradle Identity by Matthew Hancock
Matthew Hancock marks Cradle with a lowercase wordmark and carries it across letterheads, sage cards and colour chips.
Akatre’s Press Kit for Lancôme
Akatre built Lancôme's 'Énergie de Vie' press kit around their own typeface Marie Louise — a box, a book, and no safe choices.
Branding & Packaging for Friends of Ham by Passport
Passport's identity for Friends of Ham pairs kraft stationery and hand-drawn charcuterie illustrations with menus, postcards and a grey t-shirt.
Yi-Hsuan Li’s Design for ‘First Class of Taiwan History’
Yi-Hsuan Li used illustration to make Su Beng's 'First Class of Taiwan History' a book people would actually pick up.
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