branding/identity

Jodi Pudge Identity by Underline Studio

Jodi Pudge is a still life photographer working in food and interiors. Underline Studio, in Toronto, gave her a wordmark and a monogram drawn from one custom typeface, and the stationery built around them.

The monogram sets a J and a P inside a thin white circle, barely more than a line. The card is black with white serif type. The stack under it is white with an orange edge. Restraint from top to bottom, with one colour doing all the work. Underline Studio lists the rest.

Jodi Pudge Identity by Underline Studio