Art direction & visual identity for Ölend by Querida Studio

Ölend makes handmade backpacks in Barcelona. Querida Studio, also in Barcelona, handled the art direction and identity.

The wordmark is a serif, set in navy on off-white and closed by a full stop. The umlaut sits over the O and the rest is quiet. The product shoots follow the same logic: an orange backpack hangs off a thin metal frame in a white room, and the long shadow on the wall does most of the composition.