“Arrels, which means “roots” in English, is a Barcelona based footwear brand making shoes for the urban market.Creating the identity meant finding the right balance between their urban look and their rural roots and between being handmade and mass produced. This duality is reflected in the two colours of the identity and in the pattern created for the boxes and the shoes; an idea which was carried over to the brochure.”

Hey is a graphic design studio based in Barcelona, Spain. They specialize in brand identity, editorial design and illustration. They love geometry, color and direct typography. This is the essence of who they are. They take care of every single step of the design process and always work closely with their clients, big or small, in one-to-one relationships. They also undertake side projects. These activities aim to play with new ideas, push their creative boundaries and develop a passion that is then injected into client’s work.

 

 

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