Art Museum University of Toronto Identity by Underline Studio

Cards in orange, teal, purple and blue, each printed Art Museum, set at an angle and run off the edge so the name is never whole. The colour does the sorting.

Business cards stack the same move smaller: red type on white, the name cropped by the trim, a monogram on the reverse. Rotating and cropping a short name is a cheap way to make a small identity look busy. Underline Studio, a Toronto agency, made it.