Art Museum University of Toronto Identity by Underline Studio

 

Underline Studio is a multi-disciplinary graphic design agency based in Toronto, Canada. They have gained international recognition for creating clear and thought-provoking design solutions for clients from a wide range of sectors. Their services include the art direction and design of visual identities, publications, advertising and marketing materials, books, packaging, and interactive and motion graphics.

“The museum sought a new brand identity that would emphasize its placement within the city and its engagement with both the university community and greater Toronto public. Underline created a brand identity program that is built upon an angled logo and functions across a range of promotional collateral including brochures, programs, posters, banners and a website.”