Branding for Azienda Felice by Paul Leichtfried

A dark bottle, a white label, and two hand-drawn figures: a man in a blue shirt and a smaller one in stripes. Azienda Felice is an organic vineyard in the Marches, and this is the whole identity.

The drawing carries the label instead of a photograph or a crest, and a single word sits small at the foot of it. Loose line and flat colour give the wine a face without making it rustic. Paul Leichtfried made the mark and the characters that hold it together.