STÓR Branding by Socio Design

STÓR sells staple goods for the conscious man: socks, boxers and folded basics wrapped in unbleached recycled card. The wordmark is a heavy serif with a fada on the Ó, and the founding year runs vertically beside it.

A grid cuts every label into cells: collection, season, pack size, contents. The same frame labels folded garments, a wrapped bundle and a flat-packed box, so nothing needs a design of its own. Subscription packs come in three levels and two sizes. Socio Design, a London studio, built the system.