For The People: Branding for Start-Me-Up Labs
For The People branded Start-Me-Up Labs with light boxes, steel frames and posters for a start-up with no brand budget.
Archive
visual communication
40 curated projects tagged in visual communication.
Rivertown Lodge Branding by Ro&Co
Rivertown Lodge's identity by Ro&Co skips hotel clichés and builds from classic camping textures — tent canvas, enamel dishware, woodland patterns.
Café Formiga
Café Formiga is named for the Portuguese word for ant, a pun on the joke that ants are good for sight.
Collected Coffee Branding by Fivethousand Fingers
Fivethousand Fingers designed the Collected Coffee identity, a white and navy system that names a single farm.
Beckmans Graduation Catalogue by Lina Forsgren
Lina Forsgren alternates outlined and solid black type on the Beckmans Graduation Catalogue, and rules the inner pages as pale blue graph paper.
Sweet Botanicals Packaging by Patrick Chen
Sweet Botanicals is Patrick Chen's packaging project: five tins, hand-drawn lettering, Victorian florals and one colour per flavour.
STÓR Branding by Socio Design
Socio Design built STÓR a grid-based labelling system, printed on unbleached recycled card and shared across every menswear staple.
MIN, The New Simplicity in Graphic Design
Stuart Tolley’s MIN surveys the return of simplicity to graphic design, from its pale blue cover to the work inside.
Cradle Identity by Matthew Hancock
Matthew Hancock marks Cradle with a lowercase wordmark and carries it across letterheads, sage cards and colour chips.
Akatre’s Press Kit for Lancôme
Akatre built Lancôme's 'Énergie de Vie' press kit around their own typeface Marie Louise — a box, a book, and no safe choices.
Yi-Hsuan Li’s Design for ‘First Class of Taiwan History’
Yi-Hsuan Li used illustration to make Su Beng's 'First Class of Taiwan History' a book people would actually pick up.
Quote(s) of the week by Marco Oggian
Marco Oggian's Quote(s) of the week: STAY TRUE stacked in black glyphs on white, and ALWAYS REMEMBER THAT YOU ARE SPECIAL in white on black.
Abe & Sara Sunglass Packaging by Faber & Lo
Faber & Lo gives Abe & Sara's sunglasses blue boxes with gold foil lettering and a pattern of triangles, circles and crescents.
Rebranding of Woobbee by Sciencewerk
Sciencewerk's rebrand for Woobbee sets a lowercase wordmark and yellow bubble on off-white cards, patterned stationery and bright envelopes.
Jukebox Print’s Case for the Business Card
Jukebox Print builds its reputation on materials rather than price: recycled stocks, wooden cards, letterpress and coloured edges.
La Tortillería Brands Chicago’s Seven Point
La Tortillería and sister agency Curioso built the identity for Seven Point, a Chicago medical-cannabis dispensary where regulation shapes design.
Bruch’s Identity for Quer Kommuniziert
Bruch—Idee & Form put the content at the centre of Quer Kommuniziert's identity, letting arranged and emphasised text become the visual style.
SP-GD’s Identity for Catseye Bay
SP-GD built Catseye Bay a flexible identity for a Sydney spatial design studio, drawn loosely from the action of floating.
David Reca’s ‘I Make Graphic Design’
David Reca's self-branding project is an argument that design is a necessity rather than decoration — made on his own behalf.
Eskimo Studio’s Branding for Caffè Pagani
Eskimo Design built Caffè Pagani's new logo on the observation that roasting coffee is a process of circles.
Hanna Sköld & Sara Knipström Rebrand Dunkin’ for Sweden
Hanna Sköld and Sara Knipström's self-initiated update to Dunkin' Donuts — geometric colour-blocking and a simplified wordmark for Scandinavia.
Second Choice Identity by Noeeko
Noeeko's Second Choice identity draws a black-line grid of squares on white boxes and cards, some cells filled pink.
Branding for Piàno Piàno by Weidemüller
Weidemüller's Piàno Piàno identity stacks the name twice in heavy uppercase sans, black on grey, from print down to business cards.
Branding & Packaging Design for Chocho by Hee Jae Kim
Hee Jae Kim's Chocho chocolate bars are wrapped in fruit-print paper and banded with a lowercase wordmark over solid colour.
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