Branding & Packaging for Sweet Virtuees by IWANT

IWANT first met Sweet Virtues after an interview on BBC Radio London. Carey sounded like an inspirational figure selling a new superfood product.

Online, the two were not singing from the same chocolate wrapper. IWANT made a call and, after a little arm twisting, convinced Nutritious Delicious (as the company was then known) to rethink it all.

A year later the brand was winning awards. IWANT is a creative branding and communications agency in East London, working closely with clients since 2003.