Cradle Identity by Matthew Hancock Cradle Identity by Matthew Hancock “A brand identity system for Cradle, a London-based design consultancy that specialises in helping organisations to grow.” Matthew Hancock is an independent creative working with identity, print, digital, and environmental design. He possesses a sharp aesthetic judgement and fierce critical facility, combined with the ability to quickly generate strong, original concepts. He has worked with a variety of unusual clients and agencies, which has given him a highly adaptable and transferable skillset. This leads to elegant and considered design solutions, free of visual cliché. He is driven above all to create, craft, and communicate. Sharing is caring! 0shares Subscribe to visualounge newsletter Please leave this field empty Check your inbox or spam folder now to confirm your subscription.