branding/identity

Collected Coffee Branding by Fivethousand Fingers

Fivethousand Fingers designed the Collected Coffee identity from the start. The wordmark is a circle. The palette is white and navy, with the roaster and farm named in small type.

A white bag carries the coffee’s name, the farm Finca La Fortuna, and the roaster The Barn. A navy card repeats the wordmark in white. Another card thanks the buyer by hand.

The coffee is poured from a glass carafe into a white cup. The branding follows the product from bag to card to note.

Collected Coffee Branding by Fivethousand Fingers