Branding & Packaging for Terra de Flora by Parámetro Studio

Parámetro Studio works from Monterrey and Mexico City across creative strategy, branding, digital media and architecture. Its identity for Terra de Flora starts with a round navy hat box.

The box is banded with cream ribbon and lettered in gold foil, its lid set beside it with a gold wreath emblem on top, cut flowers — white and pink blooms, lavender spikes — standing above the rim on a flat peach ground.

Four cards follow: two solid blocks of sage green and navy carrying the name in wide white capitals, two cream cards with a faint flower mark and contact details.