Branding & Packaging for Terra de Flora by Parámetro Studio

Parametro Studio is a design studio based in Monterrey Mx and Mexico City, specialized in creative strategy, branding, digital media and architecture. It’s all about becoming something new and iconic.

Branding & Packaging for Terra de Flora by Parámetro Studio

“Terra de Flora is a romantic and feminine brand inspired by the french botanic gardens. The workshop is located in San Pedro Garza García, Monterrey. For the brand’s identity we used green and navy blue to contrast with the color pink’s femininity; it is accompanied by a modern sans-serif type to bring it back to our time. The icon is inspired by the french victorian nursery gardens which became the brand’s protagonist element.”