Branding for Sally Beauty by Anagrama

A red bag on a red ground, a black cord handle over the top, and the only thing separating bag from background is shadow. SALLY BEAUTY is set across the front in a silver, glittering finish. Under it, small and white: www.sallymexico.com.

The cards repeat the split. One is solid red with the name in pale type; the other is white with the name in black and a dry red brushstroke crossing the small lines below it. Anagrama works in one colour at a time and does not decorate.