Branding & Packaging Design for Chocho by Hee Jae Kim

Hee Jae Kim is a designer and illustrator currently completing his senior year at the Rhode Island School  of Design in Providence, Rhode Island. He is from Tenafly, New Jersey and is mostly interested in print but also currently testing waters in interactive design.

“A chocolate branding project that explores packaging through type, icons, patterns and color. The patterns were inspired by observation of natural forms such as fruit and nuts, which I simplified into basic shapes. I created a technique of overlapping and layering outlines of the shapes to create an organic texture.”