Branding & Packaging Design for Chocho by Hee Jae Kim

Hee Jae Kim wraps each Chocho bar in patterned paper printed with fruit, leaves and small flowers. The colourways run lilac, yellow, green, pink and orange.

A paper band crosses the middle of every bar. The wordmark sits on it in lowercase — chocho, with a small line drawing above it and the word chocolate set below.

The photographs lay the bars in rows with real produce beside them: strawberries, blueberries, green pods, shelled walnuts. Loose cards repeat the wordmark in the same palette.