La Tortillería Brands Chicago’s Seven Point

Branding a cannabis dispensary is not like branding a coffee shop, and La Tortillería‘s work for Seven Point is a clean demonstration of why. The Chicago dispensary sits in a state-approved medical market, which means the identity had to satisfy advertising and packaging rules before it could satisfy anybody’s taste — and still come out looking like a brand rather than a compliance document.

The studio took it on with Curioso, its sister agency in the US, working through what a dispensary is permitted to say and where it is permitted to say it. Founded in an old tortilla factory, La Tortillería describe themselves as creative problem solvers, and the project bears that out: the result is restrained, clinical and calm, black and white with the product left to do the talking — exactly the register a medical market rewards.

More from the studio: latortilleria.com.