Branding & Packaging for Mister by Brief

A blue pentagon does the work for Mister. It sits on white cups, on a lid, on a wooden coaster and on a takeaway cup of coffee. Drinks arrive in clear plastic with blue straws. A glass jar carries the name small on a white label.

The next view is two cards on marble: a white one with a single blue pentagon, and a blue one with MISTER in white capitals. Brief is a Vancouver studio. Mister is a liquid nitrogen-churned ice cream shop in the Yaletown district, in the loading dock of a warehouse built in 1912. More of Brief’s work is at Brief.