Alice Gao Identity by Tung

“The new identity and colour palette take visual cues from the world of fashion (a major source of inspiration for Alice), and parallel Alice’s classic, yet contemporary aesthetic. The luxurious copper foil on the accompanying stationery creates a striking contrast against the subtle, blush-coloured paper, conveying a sense of refined tactility and understated elegance.”

Tung is a Toronto-based studio specializing in graphic design and art direction within the fields of art, culture and commerce. Founded in 2014 by Emily Tu and Edmond Ng, their practice developed out of a shared desire to create honest, intelligent and beautifully crafted work. They take a grounded and considered approach to design. Their process is decidedly personal – they collaborate with their clients to create thoughtful and compelling responses that reflect their needs and values.


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