branding/identity

Alice Gao Identity by Tung

Alice Gao’s name runs vertically down the left edge of a blush-pink card, and her initial sits inside a ring of small dots at the upper right. Both are stamped in copper foil on lightly textured paper.

Phone, email and web address are set small in the same copper at the lower right. One photograph places the card on flat mint green, another against a dark navy block, and the foil catches both.

Tung, a studio in Toronto, built the identity and colour palette, drawing the cues from fashion and pairing them with her classic, contemporary look. Tung

Alice Gao Identity by Tung