Max Pirsky’s Branding for Yitzhak Peretz

Max Pirsky is a graphic designer in Sofia, Bulgaria, and a man happy to spend an unreasonable amount of time on a single letterform — which is precisely the temperament an identity like Yitzhak Peretz’s demands. His system hangs on a circular seal built from Peretz’s initials: a mark that does the heavy lifting long before colour or copy arrives.

The details argue the rest of the case. Olive-branch illustrations carry agriculture, Jewish heritage and peace in the same gesture, while the palette borrows quietly from construction materials — a nod to solidity that also refuses to let the identity collapse back into plain black and white. Then blind emboss and copper foil on the stationery set give the whole thing physical weight: an identity you can feel in the hand before you read a word of it.

More of his work: pirsky.com.