Whole Foods Visual Identity System by Moniker: The Kitchen “The Kitchen is the prepared-foods division of Whole Foods Market. Moniker teamed up with San Francisco-based Rubber Design to create a visual identity system that spanned everything from identity and packaging to custom illustration and signage.” Moniker is a San Francisco-based design and branding studio. They believe in delivering timeless work for clients far and wide, big and small. Strong work stems from strong relationships. They partner directly with their clients to reach a level of rapport only possible on a small scale. You won’t be hearing from their Account Services team–you’ll be hearing from them. Subscribe to Visualounge newsletter ;) we do not spam, sent once in a while Please leave this field empty Check your inbox or spam folder now to confirm your subscription.