“The identity brings to life the stories of sideshow oddities, historic events and darker side of the boardwalk’s past, while filtering it through a quirky, yet restrained visual lens. The packaging’s design and minimal palette creates a clear and inviting presence on the typically cluttered retail shelf. The brand mascot, inspired by the feral cats living underneath the boardwalk, narrates our pretty true “tails” as well as serves as a consistent visual thread from logo to the beer taps.”

Established in 1883 and 2009, Perky Bros now exists to help brands gain clarity, value and distinction through design. They create visual identities, websites, packaging, print materials and any odd or end necessary to create an authentic experience. Working with startups to more established brands, they like to keep their approach flexible. Regardless of what they’re tackling, they strive to offer solutions built on plain-spoken, ambitious ideas – always grounded in research and meticulously crafted in their execution.

 

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